A cookie is a small file that is automatically downloaded on to a device browsing the web (like a laptop or PC) when the device is used to access a website.
Cookies are useful because they allow a website to recognise these devices when they visit the website and to tailor the web experience to meet 'personal preferences'
and or report information such as pages viewed and time spent on the site.
The New Legislation
he use of cookies and similar technologies has for some time been commonplace and cookies in particular are important in the provision of many online services.
Recently new legislation was passed to help businesses inform their website visitors more openly about the type and nature of the cookies that are being used and this new legislation
requires us to ensure that people are told about cookies and given the choice as to which of their online activities are monitored in this way.
(Source: Information Commissioner's Office).
What cookies do we use on this site?
When someone visits topuptv.com or our sub-sites (secure.topuptv.com and, offers.topuptv.com)
we collect two core bits of information relating to visitors usage of the website:
1 - Referral Tracking
We collect information about if a visitor has visited one of our partners or 'affiliate' sites as
this allows us to manage our relationships with our referring partners. All of this information is
collected in a way that does not identify the individual. Details of these cookies can be found below.
2 - Site Usage Tracking
On the website we also use a set of cookies that allow us to track generic, non-personal,
non-identifiable data on site usage via a tool called Google Analytics. We do not track or store any individual's information,
usage habits or identifiable data. Details of the cookies used with Google Analytics are listed below.
Cookies from Top Up TV
PHPSESSID
To aid our web customer with the online self-service functions such as My Account and Bill payments.
User Data: cookie to store a user's email address if user checks the option 'remember me' on the login page.
AWIN: To allow us to track referrals from our partner websites.
Third party cookies
Double Click Multiple Cookies
To provide the ability to track Internet advertising campaign performance
window.ysm_customData: To provide the ability to track sales referred to from the Yahoo search engine.
Purpose - to track 3rd Party Advertising by allowing DoubleClick, a Google advertising service, to track your usage of this and other sites to serve more appropriate
advertising to you. Duration 730 days.
Google related cookies
_utma
This cookie is typically written to the browser upon the first visit to your site from that web browser. If the cookie has been deleted by the browser operator,
and the browser subsequently visits your site, a new _utma cookie is written with a different unique ID. This cookie is used to determine unique visitors
to your site and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the
validity and accessibility of the cookie as an extra security measure. 2 years from set/update.
_utmb
This cookie is used to establish and continue a user session with your site. When a user views a page on your site, the Google Analytics
code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established.
Each time a user visits a different page on your site, this cookie is updated to expire in 30 minutes, thus continuing a single
session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on your
site for longer than 30 minutes. You can modify the default length of a user session with the _setSessionCookieTimeout() method. 30 minutes from set/update.
_utmc
This cookie is no longer used by the ga.js tracking code to determine session status. Historically, this cookie operated
in conjunction with the _utmb cookie to determine whether or not to establish a new session for the user.
For backwards compatibility purposes with sites still using the urchin.js tracking code, this cookie will continue to be
written and will expire when the user exits the browser. However, if you are debugging your site tracking and you use the ga.js
tracking code, you should not interpret the existence of this cookie in relation to a new or expired session. Not set.
_utmz
This cookie stores the type of referral used by the visitor to reach your site, whether via a direct method, a referring link, a
website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and
page navigation within your own site. The cookie is updated with each page view to your site. 6 months from set/update.